Google Analytics is a web application (website) developed by Google Inc. to track website visitor’s activities, behavior, demographics etc. on any website.
Websites owners create Google Analytics account in which they add website as property in Google Analytics. After that Google Analytics provide code to add in site for website owners. Website owners commonly add this code in the footer or in the widget to track website visitor’s behavior on each page.
What is Analytics?
Analytics is the systematic computational analysis of data or statistics. The data is generated by users tracked by business owners to create better product and services. For example: how many people visited a website today? How many page views, where from visitors comes, etc. such kind of data and even more information is tracked by Google Analytics. Digital businesses are surviving because of analysis of big data generated by internet users daily.
Why Google created Google Analytics?
Google is a search engine it means a website helps us to find other websites. Google provide business owners or website owners another application called “Google Webmaster tools” in which website owners add website sitemap. This sitemap index the website to Google search engine. And after that Google search engine crawl the website data and information. If the data is relevant for Google users it will show in search results for the related search term. Now website owners need information about the website. They want to know how their website is performing, how many people are visiting etc. And all is done by Google Analytics. That’s why Google Analytics is a most important tool for website owners or digital marketers.
If the data is relevant for Google users it will show in search results for the related search term. Now website owners need information about the website. They want to know how their website is performing, how many people are visiting etc. And all is done by Google Analytics. That’s why Google Analytics is a most important tool for website owners or digital marketers.
What is the future use of Google Analytics?
As I discussed in my last article i.e. importance of Microsoft excel in business that helps in decision making. We can export data to excel from Google Analytics for more personalized filtered results. Google Analytics tracking code show us results of our efforts that we are doing on the internet especially for website owners or digital marketers.
We made a decision based on facts, data, and information. And Google analytics or business analytics help us to collect all the customer data that is needed for our next business decision or for product or services. According to this in future, more people or digital marketer starts using Analytics and big data for better decision making. Analysis of big data produced by analytical applications can create new business, jobs, and services.
So, the future is bright for Analytical services provider such as business analyst, data scientist, data analyst, data miner etc. The future is great for consumers too because they get what they want with high speed and accuracy. Thousands of apps, websites are launched daily but do you know why? Because the population, demand, and uses are growing that’s why new products, new services, innovative business models are coming in the business market. Yes, it’s challenging in future to grow the business without data analysis and because business can’t survive without innovation. Technologies and innovation creating competition and that’s why only quality products or services producers will survive in the future online and offline market.
How is Google Analytics helping business?
- Google Analytics is helping business to track their website visitors/audience/customers location, age, and gender. By analyzing tracked data business or the internet marketer can create quality products or services those are based on location and gender proof.
- Google Analytics is helping business to track sources where from website visitors are coming to the business website. Such as Google organic mean from Google search results, facebook.com/referral mean from Facebook website. By using and analyzing this feature content marketer or business owners or digital marketer can do more marketing efforts from sources they are getting more visitors.
- Google Analytics is helping business to track the behavior of visitors on the website. Such as which one content is getting visitors attentions. By using behavior feature on Google Analytics internet marketer get details about their website bounce rate, Avg. time on page visitors are spending on website, unique page views, and the most viewed page details. This one is great to improve product and services or content quality on the website.
Google analytics is the great website in which Google is providing great analytical services for online business. Google analytics helping the worldwide businesses to create new innovative, quality products, customer targeted products. Google analytics is creating new job opportunities for freelancers and business analyst. The future is great for business and freelance data analyst. More websites mean more analytical services and experts are required each day, every hour or even every minute.
Conclusion: If you’re looking for a career in Analytics after 10+2, basic computer course, or looking for a freelance job then Google Analytics is great to way to start by doing free online courses from Google learning on YouTube. The salary or payment for service is high but this is more responsible work, in which required analytical thinking and great eye on data. Then it is great that if you can learn Google Analytics by adding the code in your own website.
If you’re looking to add code in your website then do it. This will help you to understand your business efforts and growth rate by the time. By using Google Analytics you can create best SEO, SMM strategies for website. It will help you to learn about your visitors, customers. And the more you know about your customer the greater you can produce quality products and this will make your business successful.
I know that Google Analytics is more than above written paragraph but I explored the ways, I am seeing Google Analytics while using on my own websites. And I saw hundreds of jobs in Google Analytics on upwork and freelancing sites this is enough to know about the importance of Google Analytics in business.