Small business owners and entrepreneurs use internet based on certain goals. These users of the internet are actually leaders in their trade. They don’t use the internet only for the entertainment and time pass only even if they have time for such things. But then why they use the internet and what are their goals of using the internet.
In this post, I am Vijay Sharma sharing my own experiences and analysis on “How small businesses and entrepreneurs use the internet”.
So let’s get started:
1. Analysis and evaluation of what the world is doing/offering especially related to their business and industry:
You have learned in many books and saw also in real life is that entrepreneurs are great learners. But who teaches them and where and how they learn. The answer is simple, they learn from people (customers/consumers) and industry leaders. They use the internet for this. They read blogs, watch youtube videos, saw comments, saw videos ads, search ads, display ads and use social media and analyze what’s happening in the market and how other businesses driving customers from the internet. It’s all about learning and growth. They use the internet and learn how the internet can be effective and beneficial for them.
Small business owners and entrepreneurs use the internet to learn the following things:
- They use youtube to watch business development videos. They subscribe to business coaches and trainers channels. They comment on videos and ask questions.
- They use the internet to follow facebook business pages of their industry leaders, like, share and comment. They join communities, groups related to businesses on social media. It keeps them updated and connected with the brands they are working with ad willing to work with.
- They buy and download ebooks related to their business on the internet.
- They listen to the podcast of industry leaders.
- They use google keyword planner and google trends to see what people are searching on the internet related to their products and services.
- They use google analytics applications for data analysis.
- They join online courses and degree programs that make them expert in the industry.
These are the uses of the internet for learning by small business owners and entrepreneurs.
2. To build online presence of their business:
The majority of new age small business owners and entrepreneurs uses the internet to build online presence of their business. For that they use social media such as Facebook page, listing on google my business, create youtube channels, build a website for business etc.
3.To capture digital marketing opportunities:
Digital marketing provides greater opportunities for business owners and entrepreneurs to grow sales, grow customer base and build a long-term relationship. For this goal, they use search engine marketing, social media marketing, email marketing, content marketing, display advertising, video ads, sponsored post, blog and many more methods and applications of doing digital marketing.
Here you can learn more:
4. To reduce business cost:
There are many businesses started from home and within a small amount of investment. They have great ideas and high-quality services that make a positive difference in people life. But they are unable to grow it due to an overload of investment required earlier. That’s why they move to internet and use its effective applications and methods for their business advantages such cloud computing and cloud storage, artificial intelligence and less costly methods of online marketing such as blogging, video channels, social media marketing etc.
Here you can learn more:
5. To hire a workforce and freelancers:
It’s very difficult for business owners and entrepreneurs to find and hire talent for the right job. It’s more difficult for home based business owners and startups. No one wants to work with small businesses for many reasons. That’s why business owners and entrepreneurs use freelancing websites on the internet to hire people for projects. They just list the project on a website such as upwork, freelance, toptal etc. and freelancer (working from home/small office from any country) can select and bid for projects. They also search on the google when they need any kind of talent such as website design services in port hope etc.
These are the ways in which business owners and entrepreneurs use the internet and get benefits.
6. For business transactions
This is the common use of the internet for business owners and entrepreneurs worldwide but more in India especially after the digital India campaign and cashless economic transactions goals of our prime minister. It means that all the business transactions will be online from paying fees to freelancer, receiving payments from clients/customer using payment gateways in the website and in the situation of bigger cash flow growth. In this way using banking system for business transactions not only help business owners and entrepreneurs to manage their credit and debits but also help the national economy to grow and stabilize.
7. Communication and relationship building with people:
Communication and relationship building is another common use of the internet for business owners and entrepreneurs. Many able to convert it into business leads and more sales. Many convert it into the passive income stream or the separate business.
They discuss certain things in business such as sales and marketing, team building, motivation, technical aspects, and political points. This way they build communities using online platforms such as Facebook groups and pages, personal blog website, youtube channel, ebooks and business events. They communicate, listen, help, motivate and guide based on their personal and professional experiences for human development. Many participate in social and economic development activities and online campaigns. In this way, they become popular for the good cause. And this also helps to grow their business, especially after getting media attention.
By using similar practices on the internet they able to expand the business in a new location, city, and country. They able to grow the business. They able generate more profit into the business.
It just means they open the door for others and enter into the doors opened for them on the internet for personal and business development
8.They use the Internet to automate business process and system:
Business automation means using robots or applications and web tools that auto-scale the storage capacity in higher website/application traffic (users), auto analyze the marketing campaign performance and indicate, notifications, blog post/video/chatbots that communicate with the new and existing customers in the absence of representatives, use of social media and email marketing automation tools and application such as MailChimp, hot suite etc. are the ways business owners and entrepreneurs use the internet to automate the business. In future cloud computing IaaS, SaaS, PaaS, and artificial/business intelligence tools, applications and services also expand the use of the internet for this generation of entrepreneurs to automate the business.
9. They use the internet to run an online business and passive income streams:
Online businesses are popular worldwide. It is the biggest evolution of the internet or you can also say the goal of doing business online helped to develop and expand the power of the internet. Now small business owners and entrepreneurs especially younger generation starting and doing business online. It can be affiliate marketing, publishing, freelancing, e-commerce, youtube channel and many other methods of doing online business and earning a viable income.
There are various opportunities for unemployed but skilled people to run the business instead of doing jobs. But the online competition is hardest as compared to offline business. It takes times, but many successful.
It means they use the internet to provide Freelance services for national and international clients. They build websites and business tools and then sell. They create and provide many digital services for people. In a conclusion, they use the internet to build and run an online business. But with the internet, they are committed, determined, skilled and hardworking individuals and groups.
10. They use the internet to make a difference in the world:
They use the internet to make a difference in the world. It means that business owners and entrepreneurs use the internet to make a positive difference in their own lives and others. It can be to achieve personal, social, national and economic goals.
For this goal, they expand and market the services to the people need high-quality products and services. They create an application that helps in the development of the country. They educate people. And to achieve similar goals they are using social media, search engine, websites, videos, podcast, ebooks and many other communication methods of the internet.
In one sentence, business owners and entrepreneurs use the internet to achieve their personal and national goals.
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