The key reasons are that responsive website design is adaptive to mobile, desktop and tablet. Responsive web design increase conversion rate, load within 3 seconds, decrease bounce rate, improve search engine rank, get more traffic, increase page views and grow social media engagements that’s why it’s important to use responsive WordPress Themes and Website design for your business website.
Responsive website automatically converts their designs according to the user devices. Responsive websites and web design are adaptive to all kind of digital devices that is able to access the Internet. If the content design on the website is not creating a high quality user experience that means it is not responsive.
That’s why in any website especially today, it’s important for designers to integrate high-quality Desktop, Mobile and Tablets interface in the website.
But the first test it’s time to think with Google. Is your website responsive or not? What score does Google give your website?
Go with this link: https://testmysite.thinkwithgoogle.com/
And also get the report and work on the recommendations. But if you really serious about it, let’s learn in details about the importance and benefits of having a responsive website for your business below:
Why is responsive web design important?
There are many reasons why responsive websites are essential now for business websites to become successful online. Following are points that I learned so far with working on WordPress websites.
Quickly Convert Website Visitors into Customers and Clients
Because responsive websites are adaptive to the user screen size and it will impact on conversion. For example, if you’re reading this article in Mobile, it is adaptive to your screen size. But if you want to read the same article in the desktop or wider screen it will show differently. But if this website was not responsive you have to scroll horizontally in your mobile right now, to read half line that is hidden.
So, when users visit the website and it will impact on their mood. If the user is comfortable reading your marketing line, product line or product on the same screen, when they visit, it will help them to buy, like, share or whatever conversion that you want to your website will be quick. Because they don’t need to scroll horizontally and it’s very boring to read text or find buy button in any website especially in mobile.
Everyone wants speed in whatever works that we do. If you’re selling sell fast before your website visitors get distractions or have to work hard to find and read your products and services.
Related: Internet Marketing Strategy 1.0
Higher Conversion Rate and Lower Down the Bounce Rate
When a website is responsive then there is speed in the conversion process. Quick conversion into sell, likes, and shares enhance the capability of your website. For example, if you’re getting 100 people in your website daily from Google and only converting 20 people into customers. Then there are many things to consider, and one thing is that your website content and design is not inspiring website visitors to stay for a while.
It’s tough to read text, view images and buy products on mobile devices if the resolution of the website is 1200 Px, users need to scroll that time. But if the website is adaptive to the user’s website, it’s more convincing than, unresponsive websites.
Different websites have different goals, but if we talk about E-commerce or shopping sites, eBook sellers, course sellers their goal should be to convert a visitor into buyer as fast as possible. But why most fails, because of content, font selection, page size selection and many other things.
But when the website is responsive, adaptive to the personality of users, moods, behaviors and habits and most importantly their devices then it will generate higher conversion. Higher conversion mean more sells.
Website loading speed improvement
After using premium responsive WordPress theme on this website, my website speed is more than 90+ and in A grade in different countries. That means get visitors into your unique selling point or uniqueness of product within 3 seconds. It’s not about only website loading speed. You know TV advertisement convince their viewers many times within 3-5-10 seconds. Only because of less cost, quick message and telling the only truth they, believe. But’s important thing to learn and to notice from that how fast landing message goes inside the website visitors.
Today, almost all new WordPress themes are responsive and adaptive to user devices screen sizes. But responsiveness mean a lot more, such as font size and font family selection for a particular device, image size optimization according to the mobile, desktop or laptop screen resolutions. Also, mean how many lines users are able to read in one-time eye view on the text resolution. What have written on those 2-3 lines?
So, having a responsive website will be beneficial. But another truth is even buying premium WordPress themes, responsive website builders, it’s still tough to make that faster, highly responsive to users in lower hosting package.
SEO Benefits and Higher Rank on Google
Google is fast and adaptive. So, he wants his partner websites and indexed website to load faster. Google is Shopkeeper in this case, and we are all website designer or owners are products. Google can’t place or design our products and services or website according to their index. It’s all depending on us to make it possible for their crawlers to visit our website on customer queries. I mean Google want their customers or users to find and get results quickly. If our website has resulted, but not loading and have the faster speed to get in front of the visitor after clicking on Search Results within 3 seconds. It’s tough for Google, to recommend our website in top 10 results.
Responsive WordPress or any websites Rank higher on Google, get more website visitors and impression. And it’s great for Search engine optimizer to find clients with responsive websites. We have to understand it practically, that when someone asks us the question then it’s our duty to respond fast. This is same on the website. And our words in the answers have to be responsive according to the user.
Website visitors/Customer satisfaction
Customer satisfaction is most important in any business. Even it’s challenging to satisfy people. But it’s also important to satisfy right people. That customer satisfaction process starts on the website from the first click on a search engine to the end message “Thanks for buying” or “Congratulation, your transactions successfully completed”. In between customer don’t’ want and have time to reload the page due to the server is down. The server is down because it’s getting more requests from the website to handle and it is already in the between of satisfying another website visitors. In offline, you always see that a shopkeeper or sells man is busy in serving others.
In the same time, they can’t handle your request because their server is busy. But if all the customers ask in this way “Laptop”, “laptop between 30000 to 35000, WordPress theme for Designer, WordPress theme for Ebook sellers. Each word and line required the special need to handle for server and shopkeeper. That way it goes down and the selling process becomes slower. And it will block customer satisfaction process that any website owner and company never want.
Small little things on the website matter. Even installing a less functional and more productive WordPress plugin can satisfy clients. And there is a chance that higher in functionality and lower in productivity plugin increase the load time of the website, no matter how many 5 star reviews they have.
So, using responsive WordPress or non-WordPress website design builder is a way to go in this time.
Growth in Business and Sell on the Website
When your website is eligible to rank higher on Google and other search engines, When your website load faster, When users on your website can buy items quickly, when they feel satisfaction then why not it will grow your business and sells on the website? It will grow!
Related: – How to Learn Web Designing: 4 Smart Steps
If you think it’s not, then compare the surveys, websites, and font’s uses, image sizes on your competitor’s landing pages or related messages.
That’s it, what I know so far about the responsiveness of websites.
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Hi, I am a Freelance Web Developer/Designer, Career Development Skills Trainer & Writer.
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