Personal professional website is not only a source of income and marketing but also a platform to showcase skills and knowledge. After understanding the pain of new/medium experience freelancers and monopoly of freelancing platforms I am reached on conclusion that personal professional website of freelancer is a greatest source to get freelancing work.
After answering and seeing hundreds of questions related to freelancing and seeing the new features/prices/bidding and talent management system and policy of top freelancing platforms, my point of view is changed. I want to say to new and medium level freelancers that don’t depend on such platforms for work and jobs. They are no longer going to help the community of freelancers. These online freelancing platform websites are now wanted to earn more money rather than helping the unemployed youth. They want to earn more money, new polices are working for them rather than for freelancers and clients.
That’s why I fear for new freelancers. How they will going to manage it. Following are my three concerns why I am suggesting personal website for freelancers.
Here are my 3 reasons why I am suggesting personal website is the greatest source to get freelancing work and why it is the first source you should focus to get new clients. Why personal website is really important for freelancers.
1. Profile & Portfolio
Clients hire you when you bid on projects. Not all freelancers get a job and not all freelancers hired by clients. There is so many conditions and policies that new freelancers have to follow and its going really tough day by day to get a job and live a life with freedom , flexibility and wealth.
You’re creating profile and uploading your experiences on portfolios and applying for projects but not getting any jobs after so much hard work from many months. Even experienced and five star freelancers are not getting work and frustrated due to policy changes of such sites.
Freelancing websites are charging more from clients and freelancers. The process of hiring and applying for jobs is changed and it is going tougher for new freelancers to earn money from home. So, what is the point? The point is why waste a time on such Freelancing platforms that’s aim is to earn money and providing difficult filters that any innocent and honest freelancer got trapped. As you know there are many websites on internet for freelancers to apply for jobs and projects. And new websites are coming day by day because of the success of top websites. Do you know why? Because people in our generation and in coming generation looking to work online and companies also hiring people project based or hourly or fixed price for particular time. It will reduce their cost of production and helping clients to hire quickly. This is good so far but now these freelancing platforms are more focused on money rather than helping new talent to grow.
Creating your own website is a solution and target clients on Google rather than waiting for interview and following their policies and conditions. If you want to work online, if you want to earn money from home, if you want to be a successful freelancer then you definitely will try getting clients from your website.
Create your profile on personal website and present your skills and show the solutions you’re providing. Upload your previous experiences on portfolio page and add contacts. Now do the SEO of this personal website, target few keywords related your field. Such as Graphic Designer, Website Designer, WordPress Developer.
Clients type on Google for freelancer first then they go on freelancing platforms.
Don’t get me wrong, it is just my concern. Or maybe you’re not agree with my point because currently you have 1-2 clients, and you believe that it will be going same in next year and coming 2-3 years. We just need to keep applying on these sites and clients will hire us. I think its wrong attitude to depend too much on one source. I believe that never depend on others specially one client, one income source, one freelancing platform, one method. Create something in which there is no third party is coming between freelancers and clients.
Freelancing platforms are selling people. They are selling best people. That’s ok for them and we are also ok with them. But we need our own platform, we need own website in which client coming to our website by Google. That’s why creating your own website is important and there are thousands on tutorials on Google and YouTube.
Note: I am not against freelancing sites they are good and we have great option to get clients. But why not we can build our own platforms in which clients can reach us directly. If any case then we can provide them an option to hire us on freelancing platforms. Another benefit of this that we have another source to get clients rather than focusing on one platforms.
2. Monopoly of Freelancing Sites
You need to understand clients. Freelancing sites are not clients. They are agents. Clients will go there where they will get talent and skilled people. They are looking for professional and knowledgeable person in their field. Not all clients are using freelancing platforms. Because not all are happy with these freelancing platforms as it similar to freelancers.
Here are few examples of monthly search results on Google related to Graphic Designing and Freelance Logo Designer
Here are few keywords clients are using for the search of talented freelancer.
Freelance graphic designer in Malasiya – 20 time in a month
Freelance graphic designer in Birmingtham – 30 times in a month
Looking for freelancer designers – 90 time
Looking for freelancers, artist, freelance graphic design agency, custom logo designer etc.
The above is a real example and like this there are similarly millions of searches done by clients on Google. They don’t have on freelancing sites and they don’t want go but the last option when not find any good candidate they looked it on freelancing sites.
Freelancing websites are coming on top 10 search results when clients are searching specific freelancers. They are getting on top 10 results because of us because of freelancers. Do you want to know how? I will explain it later the whole fundamental to all of you later.
For example when a logo designer creates a profile and uploads samples on freelancing sites. Then these freelancing sites get content that is original, new and on the demand. Like a one Logo Designer there are thousands of logo designers. So, thousand logo designers’ data loved by Google Search Engine. The process of getting on top 10 is similar to website designer, developer, writers etc. Clients have no option other than to visit these websites. That’s the point where business real business is start for freelancing sites. That’s why I am telling all of you that if we have our own website with our content no matter it is ok or not ok. We just need to get on Google 10 results for skills.
3. Your time, your money, your knowledge, your skills, why then waste it on Social Media Sites like job portals or professional network builder. Why not invest this time on your own personal websites. That can be a greatest source of knowledge and income for you in the future.
We are all uploading, sharing, writing, liking, connecting with each other on social media, that’s ok if it is intentional. But share this knowledge on your website, write a blog and share your career and business experiences with others. Write for your clients, write your companies, write to get on top 10 on Google. Learn to improve your website traffic. Create your own profile, share skills and knowledge on own website rather than uploading content on social media sites.
We are not earning anything even we are not getting enough traffic from social media then why invest your time to convince others on social media that you’re great or genius. Your karma will be the proof of your geniuses. Don’t try to convince other that you’re right or wrong. Just focus on your work, just focus how to get clients, just focus on what is the skill that you have will be beneficial for others. What you can do great for clients. Invest your time on these things. Also spend time on learning and improving your skills. But no, you don’t have time, because you’re busy on smiling on social media. This is good for few minutes not for all the time. I know everyone on this earth is great mind and everyone is talented. Every kind of human being can be richest. It’s about believe, it’s all about doing something different.
I will write whole freelancing business fundamental later and also I am writing a complete series for freelancers to get more work online and outside or without the use of these freelancing platforms.
I think clients and freelancer don’t need an agent they just need social reference. I know it and I will try to provide you more ideas to get freelance work of all kind online without giving any money to any freelancing agent site. Here you can keep connected to me for my future updates: Google+, Google+, Facebook
Sorry, if something is not clear in my writing, I am not a professional writer, I just trying to communicate with you.
So, I hope you all understand my point of view. Why I tensioned about it and hope you’re agree on my points. You can also discuss your thoughts about monopoly of freelancing sites and why personal professional website is really important for freelancers.
- We need our own personal website. All freelancers need their own website to get regular freelancing work. In which they can show the world, who they are and what they do? And how they do it?
- Personal website is not alternative to get clients; it is first and most important asset that help us in long run to get more projects.
- Keep using Freelancing sites until you’re website is not comes on top 10 on Google. And until you are not able to get freelancing work clients directly from Google.
- Forget and live the way you like! I can be wrong. But think differently to get freelancing work.
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Vijay Kumar is Entrepreneur, IT Career/Leadership Skills Trainer and likes to help students, freelancers, and job seekers with his personal and professional experiences and ideas. The goal of writing is to help students to grow IT related Career and Leadership Skills.
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