Modern customers search on Google, they use Facebook, they read blogs and visit many websites and apps hundreds of times in a day. The use of the internet for them is an important part of life and there are many benefits and uses of the internet for them and that’s why they are using it.
Customers use YouTube for entertainment and education, they do online courses, they use social media to connect with their interests, they read blogs to get educated, they buy online to save time and money and they use the search engine to find local and international information on anything such as educational subject, product, and services. Today, the customer is more powerful, advanced, educated, technical and clever.
The reasons behind this change are the evolution of information technology such as the use of apps in mobiles, computers and communication tools etc. And the low cost of using the internet benefited customers, common people, companies in big ways.
All of this revolutionized the marketing methods, techniques, and tools. This change is known as Digital or online marketing, advertising, and selling. But the question is how online marketing helps customers, how and why it is beneficial for customers etc.
In this post, we will try to find the beneficial points of digital marketing for customers with examples. Hope you will like it:
So let’s get started
What are the benefits of online marketing for your customers?
1. Easy to find your business
Online marketing helping customers to find the solutions and businesses. For example, you’re running a homestay You are looking for guest and tourist to stay there. But how people knows that your home stay exist in the destination they are travelling?
The answer is that they know it by searching on the google. They see it in the map. They visit your home stay website. They see reviews/feedback of the previous guest about your home stay. They find and select the best rooms categories. And they contact to you.
Now they are doing it from home or while travelling in the car. Is it possible to find your home stay in the middle of the mountains that covered around the forests without the internet? No, it’s not.
That’s why digital marketing efforts such as home stay listing on google map and google my business, home stay website and home stay social media page helped them to find the information and rooms to stay they are looking for.
This is how online marketing of your home stay helped the tourists and travellers to contact to you.
2. Customer can find your product and services in the market:
The world wide use of the internet helps people to find any type of information they are looking at any time.
For example, there are people looking for the home interior/exterior designs and materials such as paints, plywood boards, Bath Water Taps, Exquisite Wash Basins, Rain forest Shower etc. in the market. But unfortunately, they haven’t liked the quality, prices and seller behaviours.
Now, what is the option for them when they are in the mood of purchasing and they don’t know about any other hardware shops or store in the market. The option is the Internet.
They will search on the Internet and if there are someone selling the items in nearby places they will visit that shop. Even before that this time, they will check the colour, features of the items, brands, prices etc. If your hardware store existed in the market or even outside the main market, they can visit your store by driving the car. That’s the power of internet + business+online marketing.
3. Customers can plan strategies before bookings:
Online marketing and the internet provide options for consumers to build strategies before booking the tour package. Almost all kind of travel agents, tour companies, tour guides and websites are promoting and advertising tour packages and travel destinations. They are doing online marketing by targeting travel related search queries on google search ads, they are doing search engine optimization of their tour agency website, running travel blog on the business website and they are also paying money to third party websites/digital marketers to generate tour leads for them.
All these online marketing practices of tour agencies, companies and agents helps people to plan/select the best travelling destination they want to travel. It will help them to compare the travel packages, prices, features, hotels, food and vehicles.
Travel blog on the tour agency website benefits customers to find the knowledge about the places they are booking to travel. This is an another example, how online marketing benefits customers not only to save time, money but also helps to build proper and systematic travel plan with their family before paying any money.
If you’re running a travel agency or providing travel services for people in India, Himachal and in anywhere in the world or looking to start travel business than having a tour agency website, content marketing strategy etc. is must. You can build digital marketing strategies that help and inspire people to travel with you. If you execute your plan successfully it will also double and triple the tour bookings.
4. Easy to compare prices and quality for customers:
Online marketing and promotions of business help customers to compare the prices and features of products. There are many websites/blog/application promoting and advertising businesses world wide so that let customers can think and make a right buying decision.
For example, there are hotels listing website/application in which all hotels/rooms are listed with prices and features. Now this allow customers to find out which one is most suitable for them to book. It allow them to compare the prices of different rooms and features. It helps them to find everything from prices of different hotels, features and availability of rooms in just one place.
This is an online marketing and it’s helping people even get discounts on booking the hotels. Now it’s benefits customers in many ways such as saving time, getting discounts, getting everything about the hotel in one place. Else they have to spend hours to compare the prices, features and reviews of hotels by visiting each website. That’s how digital marketing applications/portals/marketplace helps people to save time, money, resources.
5. Many ways to know previous customer experiences:
Today’s wise customer use internet and visit product reviews blog, watch review videos and understand past reviews/feedbacks of sellers. Today, they don’t want to invest money anywhere and on anything without confirming the actual ROI.
That’s how digital marketing helps them to take shopping decisions intelligently.
For example, if they want to buy a brand new laptop for the work range between 60,000 to 1,00,000+ range, they will take 5 to 10 days to make the buying decision. It’s because before investing that much amount they want to understand every aspect in this case. They will watch their selected Laptop reviews on the YouTube, Blog. They compare prices offline and online. They see delivery services. They compare 2-3 companies laptops. And also they see the innovative features. After the trust on the laptop brand and it’s features, they will buy it. They can do it online or they can do it offline. It’s all about their trust on the brand and website.
And this trust is created by laptop brands and sellers through online advertising by using search engine ads, display advertising, video advertising and paid reviews and even paid ratings. To be successful in building the trust, they have used attractive models/celebrities in the advertising, they have used big fonts, enchanting content and pricing strategies and everything that important in online marketing to generate more sales.
In this way, the customer is confident after analysis to spend 60 to 100000 rupees. And they feel secure to invest to buy the best laptop.
6. Availability of communication channels:
Effective communication is the number one method in online marketing to grow sales and to promote business online. And it’s possible through many things by doing online marketing.
For example, using chat/click to call/community form/customer support etc. options on the business website, google my business listing and Facebook business page is the most convenient way for customers. It’s’ a part of online marketing strategy. But it helps customers to communicate regarding products and services. They can ask questions before and after buying. And customer support can help them in real time.
For example, if you’re providing business coaching services to the client then providing them the option to communicate with you is the most important part. They can ask the question and you can answer in the real time.
This allow customers to feel satisfied to hire you to coach them in their business. Might be customers hesitate and unconfident to ask questions in an offline meeting. That’s why you need to provide them with confidence and an easy way to answer their questions. And you can do it online.
And this is effective for local, overseas customers. But if the chatting, community, faq features are not there on your business coaching services website and social media or you’re not doing marketing online then how can customer connect and communicate with you. How you can you become able to help more students.
That’s why online marketing is a way to help more students or people world wide. And they can use any device and method to communicate with you.
8. Customers can stay in touch with with product updates:
Youtube, Facebook, Twitter and Blog are play big role in online advertising and marketing. If you use any of these medium for online marketing then it will help customers to keep connected with you for future updates and newer version of the application.
For example, You’re running a unstitched clothes shop/readymade garments shop online or offline and update your social media pages regularly or whenever you add new collection in the store website or shop.
It allow customers to keep their personality and appearance trendy and beautiful. But it can be when they see and buy a new range of clothes. And who is that who do not want to looks good. That’s why they like social media pages of brands. You can do the same.
If you advertise and upload the demo of your training seminars on YouTube then it allow your clients to see how effective your training services can be for them. And they subscribe to your channel. And when next time you’re launching the training seminar in their city, they get informed through notification.
If you run a business blog then your customers can subscribe to your free email updates. Getting more subscribers is another online marketing strategy to retain existing & new customers and build long term relationships with the brand.
For customers, they get informational and educational updates whenever you post an article on your business website. For example, if you’re selling flowers, then your blog post about “How to take care of indoor plants” is helpful for them and they got informed through email about it.
The above examples, showcase the real benefits of online marketing for customers in which they can keep the connection with the brand for future updates, education and newer version of the products and services so that can achieve their business and personal goal quickly and accurately.
9. Availability of education:
Online marketing is a way to educate customers. When customers become educated they will contact for right service, products. This will increase productivity in business and same time build trust and grow sales. And it’s very beneficial for customers too and that’s why almost all brands and small/mid sizes businesses use youtube and blog to educate customers.
For example, Car reviews on the YouTube help customers to see which car is best for them.
Another examples is that that, companies use digital marketing methods to hire and attract new talents. And for that they upload “life at …. company” “how we work” and a day in a life …. etc. type of content on youtube.
The biggest example is Google. Google educate small/mid/sized business owners and digital marketers about how effectively they can use Google Ads such as search engine ads, video advertising etc. They know that In this online marketing strategy, the more customers get an education about google ads, the better and more they will use to promote their business, product and services.
And this education is also beneficial for google’s customers to save time, money, resources and get a high return on online advertising. This is how online marketing is educational and very effective for customers.
10. Personalized digital advertising and marketing content:
Search Engine Ads, Video Ads, Display Advertising, affiliate marketing and sponsored posts and content etc. are personalized. It is targeted. It’s beneficial for customers. Whenever they see any advertisement on the search engine, website, youtube, facebook it is very much connected to them. It’s because online marketing allow business to target the particular category of customers based on their age, interest, location and according to the search queries. So that customers can see what they want to see, and get the solutions they are looking. It’s not only save time and money but also provide great brand experiences.
In conclusion, I want to say that, if you’re new to digital marketing then experience the online marketing, promotions, advertising by your own like a customer and then you will understand how it is effective for you and people around you.
And if you’re a small/mid size business owners or running a home based business then analyze for a minute, how easily and strategically you can change the life of million of people world wide, only by moving your business to digital marketing tools, methods and advertising platforms.
So it’s your turn to participate, Let me know, what do you think?
Vijay Kumar is Entrepreneur, IT Career/Leadership Skills Trainer and likes to help students, freelancers, and job seekers with his personal and professional experiences and ideas. The goal of writing is to help students to grow IT related Career and Leadership Skills.
For updates and messages: FACEBOOK TWITTER