Digital marketing is a skill and methods to use internet platforms to market business/product/services. Internet platforms or digital channels are the websites and apps that people use daily and repeatedly in their life and business for various things.
These digital channels are created by using a digital computer/internet & programming languages and websites/apps are the applications of computer/internet. Not all websites/apps are used for digital marketing.
But search engine applications such as google & bing, social media apps (application) such as youtube, facebook and twitter, email applications such as Gmail, outlook and various other websites and blogs that people visit often for information, knowledge, entertainment are used to advertise, promote and market business/product and services.
Uses of Digital Marketing Skills:
1. Market/Keyword Research skills:
When Business A research on competitors (Business B) success and growth reasons such as websites organic keywords ranks, targeted keywords on search engine advertising campaign, website traffic sources and team members and their strategies is market research. The keyword is the most important part of market research, digital marketing.
Keyword research skills help to identify the right keywords that people are searching on google/bing. The keyword is included in a search engine marketing campaign, search engine optimization and content marketing and blogging. Keywords give ideas for digital marketers about the problems/solutions that people are looking to buy and solve.
2. Search Engine Marketing/Advertisement skills:
Use of search engine is for the advertisement on the customer’s searches. Launching ad campaign, improvement in the performance of the campaign, keyword research, and targeting, tracking and data analysis, reporting and effective management of advertising budget is essential sem skills. Such as Google Ads Expertise to help business/clients to advertise products and services for search engine queries and increase visitors to the landing page and help to grow the business. More Info: Uses of Search Engine Marketing Skills
3. Content Writing & Marketing skills:
Content creation/distribution. The content is mostly based on the keywords that targeted customers searching on google, sharing/following/liking on social media. Content can be video, article, images, email message, SMS, WhatsApp image and facebook post.
Content is the most important part that helps to promote, sell services and products/business online. Content creation that is engaging and able to generate the user’s interest is very important digital marketing skills that almost all digital marketers use daily. It can be images, blog posts, social media posts, videos etc.
4. Email Marketing skills:
Use of customers/subscribers emails database to send promotional emails, newsletter, product updates, renewal messages.
5. SEO Skills
Search engine optimization skills are used to rank the website higher on google for certain keywords to get organic traffic to the landing page and website. To achieve the goal of higher traffic from the search engine to the website, digital marketers have to optimize the website or landing page search engine friendly. So that website connects or matches with goals of users searching on google.
6. Social Media Marketing Skills:
Social media is another source of traffic and marketing for small businesses, marketers, and advertisers. It is used to get more traffic and sells. For that social media marketer or digital marketers promote business through business pages, images, articles, and various types of content.
They also launch engaging social media paid campaigns for quick results. Social media provide targeted traffic and customers data and that help to create focused marketing/advertising campaign.
7. Digital marketing strategy creation skills:
The use of these skills is to find out and analyze what keywords are best for search engine advertisement, what types of content marketing strategy will be good for the next 2 months. How much budget is good to spend on social media. When to launch a video advertising campaign, how to get more traffic from search engine etc. are the questions that need to figure out and need to be answered. And This is possible with digital marketing strategy skills and strategy is important before using digital marketing to promote products/services.
8. Graphics/Website Design:
The website, landing pages, banners, creative images, videos, animations, infographics, charts helps customers to understand the product features and benefits. Graphics designing helps to create marketing and branding content.
9. Communication Skills
Communication skills are very important for a successful digital marketing career. You can also say that communication skills is the synonyms of digital marketing skills. To sell, promote more, it’s important to understand what to talk about, how to talk about, when to talk about.
Vijay Kumar is Entrepreneur, IT Career/Leadership Skills Trainer and likes to help students, freelancers, and job seekers with his personal and professional experiences and ideas. The goal of writing is to help students to grow IT related Career and Leadership Skills.
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