Uses of social media essay:- There are lots of positive and negative uses of social media in our daily life. The positive uses can lead people to productive use of time, peace of mind and happiness, healthy conversations in which people like and enjoy by sharing personal and professional activities with a wide variety of people, groups, and communities.
The negative uses of social media start when we don’t have an alternative to spending time. When people are bored with work when students are bored with the study when they feel low or even highly confident they go on social media.
Sometime to show the confidence by sharing their latest achievements with friends. Sometimes to evoke empathy by sharing something sentimental with the world. Everyone uses it differently. And many of us are using social media as per our priorities and knowledge to achieve our means.
Social Media is a time pass platform for most people, especially the younger population. The content on social media is so much engaging that people even forget about the time and their sense of purpose and goals. Today, social media networking websites and apps create captivating content to make people excited and conversational, but this happens to such an extent that people find themselves being addicted to it.
In this essay on social media, we will cover the positive uses and methods that not only make you productive but also prevent you from becoming addicted to social media.
Productive uses of social media:-
If users want to gain from the advantages of social media websites and apps in their daily life then they first need to understand clearly about the productive uses of social media.
When people congregate and interact on a social platform, the productive uses of social media can be seen when they share and exchange content that has common values and goals with each other. It means people build strong communities and units that enable them in future to get together and fight for a cause.
For example, if anyone runs “start Clean India group” on social media to build a community that inspires the whole country to keep the environment clean by sharing photos and videos in the group. It will help others to get inspiration and motivation. This will further strengthen the social development and productivity. So the social productivity is about meaningful things that create the relationship with the community as a means of achieving goals that benefit everyone.
Use of social media for students:-
The most addicted and attracted people or targeted people by social media websites and apps are students. It’s because they spend more time online, they share a variety of content and they do chatting and social things more than others. Reportedly, most teens spend an average of 8 hours per day online on social media.
More than half of the population is addicted to social media. In my circle, I have seen that more than 50+ times people are active on social media in a single day. And it’s very beneficial for social media companies and also good for users in some cases.
The rising stories of Whatsapp, Facebook, Instagram, google+, twitter, Pinterest and now vero are similar. It was meant to increase the social development. But the problem arises when people forget about their own personal development, but spend that part of the time on social media.
Another alarming issue that parents are reporting with their children is that of cyberbullying. A young student with a tender mind often comes across a language that is strictly adult on social media. This can lead to confrontational arguments and the fallout of this is often low self-esteem and even depression.
Now the uses of social media for students should be for personal development and learning. Maybe something fun once in a while, but spending 8 hours every day looking at funny cat photos is definitely not productive for a student.
Students can build communities and groups with a variety of educational concepts. Such as GK groups, IAS preparation groups, study group, creative groups, anti-cyberbullying group, sharing your art etc. But the problem is that these things are done by companies and businesses instead of students. But if students participate in such groups that will be also helpful.
Following are some useful article for you that explore more part of social media uses.
Use of social media for small businesses:-
One of the more prominent users of social media is small businesses and small business owners. It’s because small business owners are the customers of social media websites.
Social Media websites are used by small business owners to market their business to the targeted demographic by type of audience, location, age group etc.
Today, social media websites are in existence due to the advertising potential and higher conversion rate offered by them for business owners. Almost all kind of businesses can be promoted and you will see how these products and services are being hawked by social media platforms. Some social media websites such as Facebook are even providing an option to blog, promote and boost sales. Everything that is important for a business to grow their business, is the business of facebook now.
Now the use of social media for marketing is increasing the income of social media websites and apps and that will enable to innovate. And their innovation means how they will be able to attract more users when they will be able to provide options and features so that users keep connected to social media channels.
Use of social media for digital marketing companies:-
The use of social media for digital marketing companies is similar to small businesses. Even digital marketing companies provide social media marketing services for small business owners. In this process, digital media marketing companies create viral content. Viral content on current causes that engages the entire community and people. Sometimes they create funny content, another day they create inspirational content and so on. And in middle of all this content bombardment, they promote the business content to them.
Many digital marketer and companies create spam groups and communities to collect users information to target for cold calling. It’s just another way for them to exploit the large number of gullible social media users who don’t mind giving out their phone number and email address for a free pen drive ‘lucky draw’ contest.
Use of social media for teachers:-
Teachers and educators can be the most impactful users of social media websites, They can use it to explore educational content, create multimedia presentations, 3D animations etc to explain concepts of science and mathematics in a better way. They can create and write a meaningful post that able people to think and act generously.
Here you can learn more:
Use of social media for drivers:-
Drivers visit thousands of locations in a year repetitively. They visit holy places, mountains, and most dangerous roads. They also want to use Facebook, WhatsApp, and other social apps.
They spend their remaining time on social media by sharing locations and beauty of nature with the people. And they can create community and groups around their passion. Later they can turn it into a passive income source.
Use of social media for data analysis expert:-
Social media is a top platform for market research and decision-making process. Billions of people use social media for learning, marketing, shopping and decision making. Now when they use social media, they create and generate data that enables data analysts to do the analysis on the related subject. Such as data about latest marketing campaigns and shared content. When this data is processed along certain parameters it gives birth valuable information that helps companies and corporations take key decisions regarding their business interests for the future.
Use of social media for government:-
There are thousands of government departments in any country such as forest department, income tax and sales tax department, EPF department, transportation department, consumers, RTI and many others. These units of Government can use social media to make users aware and educated about their and own rights and the facilities provided by these units.
For example, if central government is running corruption free India campaigns on TV, they can do the same on social media, they can create and build groups, and they can do it within the budget. They have staff and they can train them to use facebook, google+, Whatsapp to share the latest development and features of the citizen services. I believe that it’s a great practice for the unity of the country and public development.
The use of social networking or social media apps is nothing if it’s not helping people or not enabling social development. I believe that if we want to become world’s powerful country we each have to use the available sources as much as possible with top quality and creativity. Then it will create new options for new tools and technology.
Use of social media politicians:-
Everyone knows that politicians use social media to test the waters of public opinion on certain topic and causes. They use it to connect with people. They use to make people aware and educated about the services and importance of the campaign. They hire digital marketing companies and marketers or ghost bloggers. While many uses to troll the opposition party. One way or another, social media has become the nerve center around which election and poll-related strategies are formed and executed.
Use of social media for news media
The role of news media in the development of the country is bigger than others. News media gets almost 70% users attention on social media. There are 1000 of news websites you can see on social media and everyone is trying to get the attention. Everyone is trying to educate and driving traffic to their websites on even cheap and lowest quality post. But that’s how they do it and this how this business works. We should aim for honest and meaningful content that is meant to educate the masses not divide them.
In conclusion, we can say that if we create more uses of social media for learning, research and personal development it will play a great role in the development of the country.
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Vijay Kumar is Entrepreneur, IT Career/Leadership Skills Trainer and likes to help students, freelancers, and job seekers with his personal and professional experiences and ideas. The goal of writing is to help students to grow IT related Career and Leadership Skills.
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