If you want to generate more business leads, you have to lead your brand personally on your website, YouTube, Twitter and Facebook. This is most effective lead generation method big brands already using to get more sales on the website from their marketing.
Influence people with your personality and values plus the values of connected products and services. Lead your brand personally, so people can believe on your beliefs on the products. In this article, I explored this online marketing strategy that you can use to get more sells and business leads.
The lead generation formula is simple = Your Vision + Product Values + Customers’ Needs = More Leads
Following this formula, you can sell not only what customers demands but also what they need they don’t know.
You can use this lead generation online marketing strategy in any digital marketing methods such as content marketing strategy, blog, and affiliate marketing, TV Commercial. You can use in your YouTube channels and on videos to get more views and leads.
You can use in blog articles to get ranked higher on Google and more social shares and likes, and on social media advertising campaigns to get more website traffic that will buy your products and services.
And the biggest Indian brand is Baba Ramdev leading his Pantjali Ayurved products. You can see the advertisement on TV and YouTube Dant Kanti & many others. You can see his own products endorsement strategies in the seminar, his photo on the products and marketing banners. And Baba Ramdev Ji doing a Great Job by generating more leads and now you can search the Turnover of the Patanjali Ayurved and you will get amazed.
The second star leading his products and services is Indian Comedian Kapil Sharma. He is promoting his own upcoming movies on his show “the Kapil Sharma Show.”
The third is Nita Ambani leading Reliance Foundation in Advertisement working on the vision of New India.
And the genius was Steve Jobs in Lead generation. You can see his presentation when he introduced iPhone in 2007.
So, the fundamental of marketing strategy using lead generation method looks like this:
- Baba Ramdev + PantJali Ayurved = Business Leads
- Kapil Sharma + The Kapil Sharma Show = Business Leads
- Nita Ambani + Reliance Foundation = Business Leads
- Steve Jobs + Apple = More business leads
There are many other CEO, MD, Founders of Private, public, NGO’s leading brand through their own personality and beliefs. In the backend, they have marketing companies working for them and they are building great strategies with them, not on the beliefs of the marketing company. But marketing companies are using their beliefs and values. It is because people believe more on people, not on non-living objects.
You can say that these people are already popular. Yes, they are and they are using their own popularity and channels to generate more leads. But the next question is how it is fit to small business owners. How small business owners can generate more leads.
It is fit comfortably and lead generation methods are more effective to small business owners.
You know that what affiliate marketers do? They tell you that buy hosting from such company. Affiliate Marketer tells you to buy this WordPress Theme.
So, what they are doing. They are using their own popularity to convert website traffic into paying users.
Because people like you and me believe in such people. Not because they have a responsive website, engaging content, website traffic and personality. But their vision and mission are to help you to buy and get the right products.
So, following are my suggestion how you can generate more sells, services and website leads
1. Make your vision and mission as clear as possible. How do you want to help people?
Learn from examples:
Reliance Foundation – Education for All
The Kapil Show – Enjoy your Life
Baba Ramdev – Pure quality Ayurvedic Products
Steve Jobs – High-Quality Products, better, faster easy to use.
So you can work on following things, just an example:
Website Designer & design companies – I want to create websites for small business owners that help them to get more sells and regular leads. Our Designs websites help small business owners to get more sells.
Internet Marketer Strategist – I want to create online marketing strategies for small business owners that help them to grow the business and make it big. Our online marketing strategies are lower in cost and give you higher conversion rate after execution.
SEO – I want to optimize the websites for search engine traffic of Small business to get more organic traffic. We optimize the website in a way so it will update automatically with latest search engine technologies.
Etc. these are a just examples. In the big market, you can narrow down your marketing strategies, message, rate, and execution.
2. Now when you have a clear vision then talk about “How your services are different than others”. Why you’re the best candidate? How much value do you provide other than your competitors?
Now if you’re really want to grow your business. You need to tell people what you do and how it is beneficial for them. Create your advertisements and social media marketing materials based on the above answers.
3. When you endorse your products. You feel more confident. Your confidence in your products and services reflect on customers and users. And it will help you to generate more customers, website traffic. Because they believe what you believe.
4. The secret behind successful business leads and a great return on marketing budget is, I think so far is honesty, truth, and values that you want to have in the world in users with your products and services.
5. Once you show what you do? Why you do it? It’s easy for people to understand about your intentions. Else, it’s tough to believe on people and advertisements especially on the Internet.
6. Never fear from your competitors. Make them fear from you. Do what you can do and be different than rest of the world.
If I missed something, please tell me! I just explored the ways I think can be possible to generate more business leads, profits, website traffic. It is just a strategy in which you’re the captain of your business. People will believe on you. If you believe on your products so you never need to worry about the competitions.
So, for that make your products and services so beautiful and valuable, so you never fear to market it. Because when you know your products and services will change the current situation of your customers into more better than it’s easy to sell. You can set own prices 30% more than your competitors.
If you want to know more, have questions, please ask! I am ready to help to you achieve your dreams with my expertise.