Importance of blogging is huge on the Internet. Blogging helps teachers to connect with students. Blogging helps business owners to engage with customers. Blogging connects similar thinker and communities of people worldwide. Blogging helps to get more website traffic from search engines. Blogging helps journalists to share the personal views on the cause with their fans. Blogging helps politicians to connect with citizens.
Blogging help students to explore new solution of the old problem. Blogging helps search engine users to find the appropriate and effective information and knowledge. Blogging help individual and companies to earn passive income.
Blogging helps Google to display run their own search business or display quality search results, and also to earn money by displaying relevant or native ads on blogs monetized with Google Adsense.
And I think Blogging is the most productive thing that anyone can do online.
Let’s understand why blogging is important in our daily life.
Information Technologies have their own advantages and disadvantages. It’s depending on the users, how much they know about the technologies and how they focus on advantages rather than disadvantages. The right uses of technologies generate advantages where the bad use turn into disadvantages. Here you can learn later about it: Top 12 Examples, How Technology Has Changed Our Lives
Let’s take a look at my below points about the importance of blog and blogging.
Why blogging is important in education
Blogging is important in education that connects teachers and students on a personal level. After taking a class or before the class any teacher can share the class topics and the importance of the topic with students in an article on the blog.
Students are connected with the internet today more than ever and its great advantage for an academic and technical education provider to align students with the career purpose through the blog.
There are various students or almost all students search for class topic or essays on the internet. They need productive information about the topic they studied or will study. It’s all about knowledge and personal feels students get from teachers that keep aligned them with the educational goals.
If teachers spend half of their social media, Facebook, Google+ times to write a blog for students. And students spend more time on learning teacher’s blogs and experiment on creative level rather than spending time on social media. I think half of the problem related to students and teachers automatically solved.
The purpose of being a teacher is not only to earn money. Its purpose is to train students so they can create a solution in worldwide future problems. And blogging is one of the great ways that teachers and students can use to achieve their academic and career goals. That’s why I think blogging is important in Education. And this is a great habit that teachers and students can follow in their daily life.
Why Blogging is Important in Business
Blogging is important in business to engage with customers on a personal level. Blogging is inbound marketing method that builds a long lasting relationship and loyal customer base.
Due to big players, it’s tough for small business owners to position the brand on the internet. But blogging is a way that not only positions your brand strongly on the internet but also increases sells.
Blogging is very beneficial for a business to attach and get the attention of ever busy social media people. You can explore the life changing experiences people can get by using your products and services through the blog.
Customer not only want products but they also want unique experiences that blog can create. For example listing products or services on the website is not enough. It’s because thousands of companies are following the same methods. Customers are exhausted and confused. They are not able to make a correct buying decision. It’s because the content on the website (such as text, images, services) similar and that is irrelevant and they are not getting users focus on the products.
But you can use blogging in your business to educate people about unique solutions and their benefits. You can inform them with facts and figures in a blog. You can do this by understanding their pain, troubles, problems, and emotions.
You can use research and analysis tools. Such as Google Analytics, Google Trends, Keywords Planner, social media posts, comments on YouTube videos etc. After that, you can add those features in your products and services and explain them in a blog.
Here you can learn another article: How to perform market research online
That’s why I think blogging is very important nowadays to find, engage, repeat right customer in your business through a business blog or personal blog website to market and position your brand on the internet.
Why Blogging is important for Freelancers
A freelancer works very hard for clients and to get consistent works. I think they are mostly hard working community on the internet. They can do blogging on a personal website or as a guest blogger related to their skills, knowledge, and expertise.
A freelancer can write articles or blog about the solutions and services. Their targeted audience is similar to the clients they worked with.
For example, any website designer can do the blogging related to “How to create website from scratch”, how to add social media plugin in the blog post”, “Top 5 plugins you can use to get more traffic to your blog”, “How to install example theme?”, How to choose right colors, how to add Nameserver in DNS settings”, “how to install Google Fonts”, How to create a blog in Hindi etc. They can use similar keywords and then write the article about that in the blog.
I know many of you, if you’re a freelancer can say that this is tough, high competition for keywords, tough to rank, not have enough knowledge, it takes time, not real benefits etc. If you think like this then sorry, this is not for you, you can try something else.
The biggest benefits of blogging for freelancers are that they created the opportunities to get more clients to blogging. For example, if clients search on Google for a cause related to web design then your blog website has to be there in search results.
Similar if they search for website designer Shimla, then you have to be there on top 10 search results. Now clients directly visit your website and learn about the solution you’re providing on the blog.
They learn and if they are serious about their business they will hire you. And it’s automatic and you don’t need to bid for projects each time. You just need to manage and update your blog regularly and they will content directly to you instead of learning and filtering cover letters on freelancing websites.
For example, you’re learning here, this is a part of blogging. It’s about you and me. I am sharing my views about blogging importance with you. And you’re learning and thinking about my points. That’s blogging. What do you think it’s not important? Yes, it is if we are able to do it properly.
Here is the complete article for freelancers: The Greatest Source to Get Freelancing Work
The 2nd benefits of blogging for freelancers are that they can also monetize their blog with Google AdSense, Affiliate products etc. and they can earn passive income.
For freelancers, it’s tough to get clients and money regularly on freelancing platforms; also they have to pay commission for their works. So it’s better to get clients from the website and generate passive income after monetizing the blog with Google Adsense or Affiliate products etc.
Blogging is not only beneficial for a website designer, but it’s also beneficial for every individual who has demanding skills and knowledge. Many copywriters, internet marketer, journalists etc. have their own blog websites it’s because they want more clients, more passive income and they utilize their time.
And if you’re talking about its tough, then remember or tell me, what is easy on this planet?
My suggestion for you if you’re looking to start a blog then does not focus on easy or tough, CPC, low income or high income. Just do it, use your free time, do it with interest and be happy. Everything will come to you at the right time. But build doors so someone can knock.
Why blogging is important for SEO
Blogging is important for SEO it’s because when you write more variant of a single keyword and create key phrases with keywords then search engine rank the website higher in search results.
Blogging is important SEO practice it’s because you can build relevant link structure inside the post. If you’re writing about how to start a blog, then in the first paragraph you can link to another article, how to buy the domain. When explaining the steps how to start a blog.
This link building practice will signal Google crawlers about deep links. It means for a search engine that the website is relevant to showcase to their users in search results.
Another benefit of blogging for SEO is that when you update your website frequently when you post valuable articles for your targeted audience, readers, clients then 1/3 article definitely get the traffic from search engine. Now the more you write with creativity the more traffic you will get to your website.
Blogging for SEO is important because it reduces the bounce rate on your website. Website with lower bounce rate gets more traffic and earning from Adsense.
Why blogging is important online passive income stream
I mentioned in this article so far about students, teachers, freelancers, business owners and internet marketer etc. all want passive income streams. There are various online passive income streams without working actively and blogging is one of the best.
Now all these mentioned people have the skills and knowledge if they do blogging and help others to learn from their expertise they will earn money.
There are various ways to monetize a blog to earn online passive income. Such as Google Adsense, Affiliate products, Facebook Audience network, sponsored posts, direct advertising and paid to blog etc.
Even blogging not only a passive income stream that can only be utilized by IT people, but everyone can earn money online through a blog. Such as Housewives can generate enough income, students can generate school fees.
Here is more for you: List of Top 8 Reasons, Why You Start a Blog
Now the only thing that you have to do is learning. Learning about what to blog about? When there is everything already written but it’s easy. Here you can learn how to generate 100+ ideas for blogging.
That’s it friends, what I know about blogging so far, and why blogging is important?
What do you think?
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Vijay Kumar is Entrepreneur, IT Career/Leadership Skills Trainer and likes to help students, freelancers, and job seekers with his personal and professional experiences and ideas. The goal of writing is to help students to grow IT related Career and Leadership Skills.
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