In this post, you will learn everything that small business owners need to know about business websites. This post guides small business owners about the benefits, importance, and uses of having a website for business. Along with the guide, this post gives many online marketing ideas and strategies. I think every business owner needs to read this post to grow and expand their business online and offline.
So, let’s start:
The business website makes it easy for people to buy or contact for product and services to your business. Creating a website for your business is the best decision because it provides you new business opportunities, it becomes a marketing asset and you can advertise your business 24/7 after creating a professional business website and when you become familiar with this it will help you to manage and grow your business smartly.
The use of a website in business depends on the business goals that the owner and creator want to achieve.
A business website is a communication channel where old, new and prospective customers get data, information, and knowledge about the business or product or services, contact and communicate with the owners or team and buy the services or products online from anywhere/anytime in the world through a computer or mobile and internet.
The website also in itself is a product or service. There are various types of websites, such as social media websites, search engine websites, business websites, eCommerce websites, entertainment websites, blog websites, online course websites, educational and travel websites, and many others.
Related terms used for Website:
- Website/Web Application: The use of the Internet for Business.
- Website Traffic: The people visiting the website for products/services/info after searching on search engines (Google/Bing).
- Website Designer/Developer: These are skilled individuals, freelancers, and agencies who help small business owners to build a business or any kind of website.
- Website Content: Website content is text, images, videos, data, and information and functions that website visitors read, use, input, and get output and it’s all about business, products, and services.
- Website Design: It is about its appearance, looks, color, text size, icon size, logo, images, banner, and structure.
- Responsive Website: Responsive means it maintains user experiences and interfaces as per the device such as mobile, computer, laptop, and tablet.
- Website Builders: Website Builder/Page Builder is a software application that is used to create a website by using drag and drop functionality.
- CMS: CMS is a complete content management software that is installed on your domain/hosting and then you use that to create your business website by using free and paid WordPress business themes.
- Domain: This is the name of the website. It can be the same as your offline business and or it can be as per your website goals. Technically, it is the name of the website folder on your hosting server.
- Hosting Server/Name Server: Hosting is the location of the website and its data wherefrom website runs or that people can use after typing your domain name on the browser address bar or in search engine.
Types of Business Websites:
- Informational Website in which you have just given the general information to the public about your business existence such as products/services, about us, and contact.
- Business Blog Website: It is similar to an informational website, but used to publish regular relevant content for your target customers. So that they will keep engaged with your brand and business.
- eCommerce Website: It is a website that is created for customers to buy your products/services online by using credit, debit cards, and net banking. Once a customer completes the purchasing process then you can deliver the product/services to their place.
- Portfolio/Personal Website: It is best suited for professionals, freelancers, students, and job seekers. It’s also an informational website about the person.
- Website/Application: It’s a software website that people can use to solve daily life, career, and business problems. Such as google search engine is a website, but also an application. In which users can search for solutions/websites/products/services and various other information, educational, entertainment content. Gmail is an application that is used for the emailing system etc.
- Social Media Website/Application: It is a website for social purposes such as Facebook, YouTube, Instagram.
Anyone can create any type of website and application:
- com search engine website is a not for promoting a business, it’s itself is business.
- com is a social media website, but it’s a business in itself.
- com is a Video search engine, but it’s a business in itself.
If you’re a small business owner then the use of the internet for you is not limited to promote your offline business online. Instead, you can create/run thousands of other types of websites/applications as a business.
Is it important to have knowledge of programming to create a business website?
No, there are ready-made software, website builder, templates, Content Management System that you can use to create/manage any type of business website.
But to create and invent something new, something that is not seen so far, then you have to use programming skills.
Or you have to hire a programmer, web developer, and experts.
How much it cost to create a simple website?
It depends on what you want to achieve through your website. If you’re creating an information website/business blog website then it can cost you 10000 to 20000 rupees. But if you want to sell your products online then it can cost you 30000 to 100000 rupees.
If you do it on your own by using WordPress, then it will also cost 5 to 10 thousand rupees. You have to pay for Domain, Hosting and WordPress theme. After that, you can create your business website by using WordPress.
Search Engines versus your Business Website
The search engine doesn’t play any role directly on your business website but plays the most important role indirectly. The work of search engines such as Google search engine is to find out the information, data, websites, content on the internet and show the results on their own website.
Now google/Bing search engines are used by almost all the internet users and people to find the relevant information, solutions available on the web. For example, you’re running a gift shop. But now you have created a website to buy/order gifts items online. Now when someone searches for the gift items for kids, then your website will come in the top 10 search results.
Note: Your website will get in the top 10 search results when the queries and content on your website are the same that people are looking for. And it should be different and more relevant for customers/people than others. Google Search Engine automatically searches on the web and then displays the search results. If google search engine found that your website is good and has the relevant content that is needed by the searchers then it will display that in the search results. Else you will not get in the first top 10 search results.
There are also other paid methods that you can use to get more people (target customers to your website) such as through advertising your website, products, services on search queries, use of social media, SEO, and various other online marketing techniques.
Business Website SEO: Business website SEO or SEO (Search Engine Optimization) is the method/skills in which your business website become relevant and eligible to get into the top 10 search results for the customer queries.
How you will get more customers to your business website?
You have to promote and market your website on all those platforms, sources, and websites that people are using and which have the possibility to visit your website.
For example, you can use search engine advertising. You can use content marketing (blogging on your website), you can promote on social media websites such as Instagram and Facebook. You can advertise/market on TV, newspapers, magazines, and on various online and offline channels/platforms/places.
So now, I hope you got the basic ideas about what is a business website and how it works. Now let’s start learning about how it benefits small businesses.
Importance of Business Website:
Anything that brings new/old customers to the business is important to use in business to survive and grow in the competitive business market. And business websites not only bring new customers but also help to retain old customers. Let’s find out the importance of having a business website for small businesses and owners:
On the business website, you can add the name of your business, product details, product photos, customer testimonials, and map to your store, contacts, and customer support form. Even you can utilize the blog page that helps you keep connected with customers.
All business information is live 24/7 for potential customers online. Anyone who wants more details about the product can visit your website. Anyone wants to give feedback after your quality services when they visit your website that is possible, even they can subscribe to the newsletter.
Now after all the above basics things and setting up and running the business process through the website, you only have to promote the website.
The website promotion is automatic works, once done. While you’re dealing with customers offline, or even sleeping your website is promoting your business. But to do this you need to keep updating your website.
The decision on what you want to achieve through the website is more important before hiring a website designer to build your business website.
You know that their various reasons to build a website. But you need to be specific about your business goals.
If you just want business information, product details, contact details on the websites then it’s one way to aware users about your website and gets potential customers.
Another method you can use that you can sell your products online after building an e-Commerce store.
People are spending time on a social media website. They are searching for information on Google and visiting business websites. They are reading reviews and buying products online. They are looking for local services on search engines.
Now when you know there are millions of people using the Internet on mobile and computers. It’s time for you to grab this online business opportunities with your creativity.
Online marketing, digital marketing, email marketing, content marketing, social media marketing, sales funnels, and SEO are the terms that you have to deal with when you think to promote your business online.
One of your top business goals is to get more customers. The goal of getting customers consistently to your business is not possible without marketing. If a business is a body, then marketing is blood.
You know that traditional marketing using newspaper advertising, magazine and TV commercial, leaflets, brochures, word of mouth, and networking that takes more time and money.
But the Internet helps business owners to promote products and services online. And the website is the best method that has great potential to grow a small business.
You can also add various features on the website based on your demands and budget. Like I mentioned above that business information, blog page, services or product details, gallery, contacts are a few things that you often find in all kinds of business websites.
So that’ why it’s important for you to think and set measurable goals you want to promote or sell through your website.
If you only want to promote your business then you need a different website design. But if you think you can sell online then you need different website designs and plans.
Nowadays, you can easily build a website using a website builder or hire a website designer. You can also build it on your own, but it’s more effective than you can hire a professional to build your website.
How you can start:
- Start with Facebook Page to promote your business online and it’s free.
- Create your shop/store/institute/company etc. business page on Google. Invite friends and promote your timeline.
- After that Create Google My Business Listing
- After that create a website.
If you don’t believe in online marketing and selling methods, then search on Google for similar products, you’re selling, and you will find out your competitors or in other cities, businesses are selling and growing business by using the website and all the above methods.
Uses of the website in your business:
- Online marketing and promotional Tool: –
If you want to promote your business online then you need a website. You can use the business website as an Internet marketing tool to advertise and promote your business in front of Google search users. E.g. Pluming services, Taxi services, Accounts Management, personal coaching services.
- More customer and more sales: –
On your business websites, people from any country can buy your products and services. Such as e-commerce website, web design services, art, handmade clothes, travel packages, etc. And you can use a payment gateway, PayPal, or direct bank deposit on your website.
- Reduce the cost of conducting business operations:
When you sell, promote, and provide customer support for your business solutions on your website then it will reduce the cost of conducting business. Such as a printed brochure, business cards, resume, offline marketing team, etc.
- Free method to promote your business:
If you ask where do I promote my business online? I will say build your own business website and get traffic to that website. For traffic try content marketing (blog) and social media marketing. And maximum website promotion methods are free.
A highly ranked website will increase your business value. It’s tough to rank on Google for your products and services.
But it’s not impossible. If you try hard, explore your creativity, produce high-quality products, and provide great customer support, you will easily get thousands of customers each day without spending any money on marketing.
But if you try content marketing, email marketing, and social media marketing effectively and even only free sources.
- Customer Conversion and Business Leads:
When people visit your business website, you got the option to track your customer conversion rate. You have the option to find out what they searched on Google before you visit your website. You have the option to see what they like on your website, what they are buying, and how they are interacting on your website.
And you can plan your next product, marketing method based on the existed content to generate more business leads. A business website is totally an online shop for customers.
When your website generates your customer data you have the option to analyze that data to create new products and services. Data analytics is most important nowadays for everyone’s business because a customer wants different taste each day.
- Competitive Advantages:
When your business website generates data, when it’s getting traffic from Google, when you get your customer testimonials, reviews, and feedback, it will give you advantages over competitors. Because if your competitors do not have a website then you are in a great position to attract their customers too because people are updated today. They want unique packages and experiences, they want to follow the trend, they want updates each day. So your business website is able to do these things. And your competitors are missing this opportunity.
That’s why you need online presence and brand awareness before others. That will build strong long-term customer relationships and you will be able to retain customers at a lower cost.
- Online presence, Brand awareness, and more right customers:-
When your business website is live on it’s easy for the customer to find out the information about your products and services. Even when you market your business offline, people search on Google for the information you’re providing in a marketing campaign. They want to know more before making a buying decision.
The Internet is the worldwide use of technology. People search on Google in each country. They are getting problems to move forward in their life. They want a solution. And everyone knows that Google can solve the problem.
That’s why the solution you’re providing will be searchable on Google when you have a business website. You will get more customers, even the right customers because you can target people using specific keywords on your website.
When you market your business to attract targeted customers using keywords and content marketing then it provides great ROI for your marketing efforts.
- 24*7 Live Technology for your Business:
A website is live 24*7 and it will generate new customers, new reviews, new sales, new data, and money each day. You can’t get such things each day automatically in your offline business.
The idea of having a business website is simple, it means to let the internet can work for you. It means to let technology will promote your business. Just simple!
- A website is a growth tool for small businesses:
When you have a business website, you can share your work experiences. You can provide customer support. And a website is not only best to target customers internationally but it is a great local internet marketing tool. E.g. People can search on Google, Web design services in Shimla, Stainless steel provider in Shimla. It means people are searching for various products and services on Google. And it’s great for you and your business to get this opportunity.
That’s why today, with internet technology small businesses are in Good position than big companies. And big companies have a necessity to take over small companies to stay alive in the business. To create a website for Business today to capture the market.
Benefits of having a business website:
- Business Website is the online presence of your business:
Whatever types of business you are doing. If you have a website then it means you have an online presence and those who need your services/products can connect and communicate with you.
- Business Website Promote your business in new locations:
The website breaks the boundaries of doing business. If you’re running a business in one city, the website will bring new customers/contacts from other cities too to your business. It’s because your website and its content are getting ranked on top 10 search results. Through the website, social media, SEO, search engine marketing you can promote your business in thousands of places to get new customers.
- Business Website will bring new customers:
When you promote your website daily through online marketing channels then it will be the opportunities for others to visit our website for relevant solutions, products, and services. For example, you’re selling electronics or home appliances. Someone wants to buy the washing machine today in your city and he made the mind that they will buy it online from flipcharts or amazon.
But before buying that he/she was using Facebook and found the link or image of the washing machine (through advertising, social networking, marketing) in his Facebook feed with the contact details. Now it’s highly possible that the person will visit the washing machine page link or contact you. Just even for the price. But if he/she contacted and visited your website and your content/product/feature and price converted their mind then they will buy from you instead of Flipkart and Amazon.
Even they don’t read, at least they get informed themselves that there is a shop nearby selling washing machines. And whenever they will be visiting their home/office, they will park the car and visit your shop. And it’s a time for selling.
There are thousands of strategies to sell more online. And having a website is one of them. That’s why to convert the customers from other sellers to you, and to bring new customers it’s important that you have the website for your business.
- Business Website will help to retain old customers:
When you constantly update the product/service information your website and share on social media then it will keep the existing customers updated. Whenever someone buys from you then share that on social media pages and websites with them. And encourage them to like and invited their friends. Within a few months, you will be able to triple your sales just by updating the people through your website link on social media. That’s why not only the website is important for business but the marketing and promotion of the website is also important.
- Business Website is a less costly method of marketing and selling:
If you have created the business website using WordPress or you’re using WordPress for business marketing, selling, promotion then it will less costly. You can learn within a few hours how to update and publish new content on your business website.
The cost of maintaining the business website for marketing is less costly than offline marketing. You just have to renew your domain/hosting each yearly (as per your plan). If you have your own business website then it’s your own property/asset in your business and with consistent hard work, it will make you more profitable and successful.
- The business website helps you to break the monopoly of your competitors:
The one reason due to most people are buying online or from big brands is that small business owners are not marketing and promoting their business. They don’t’ think to make it big. They wait for customers. And they don’t attract and educate the customers. They think they are small shopkeepers; they don’t think themselves like a company and big brand.
But if they educate themselves about online marketing, selling and websites then they will definitely able to compete for the online marketplaces.
For example, there are 5 to 10 top shopping sites, which dominated the consumer market. But there are millions of small business owners. And if each one of them shares about their products and services online through the website, social media pages, then it will be enough to convert online buyers to offline or sell online. Even they don’t convert immediately at least there is a possibility of selling and getting the customers.
If they don’t try to online marketing, selling then it will be tough in the future to survive. That’s why it’s the right time to start fighting with other brands/sellers’ websites. At least in this fight, you have the chance to win. That’s why I recommend the website and aggressive online marketing for small business owners.
- A business website is a proof that you’re serious to help people:
When you know in this whole life you have to do business, then why don’t you make it big? You’re doing business. It means you’re helping people. But you’re only helping 20 to 30 people each day. But there are 1000+ people who need your products and services but they don’t know you exist. That’s why they move to online marketplaces and shopping sites instead of your business. And due to that, you will lose a minimum of 20 customers per day.
But whatever if you have a website for your business, and services people can identify, read, and learn about you and your business. It makes sense that they will contact you after learning and getting informed about the products and services that they need.
Today’s you’re doing business in the village, small town, city, state, or in metros you need an online presence of your business. You can use google my business listing, social media pages, and your own self-hosted business website.
The trend is online. As an entrepreneur and business owner, you have to understand the behavior of your customers. And then you have to implement that strategy by creating a website, social media pages, and listing your business on online directory websites.
If you spend a daily minimum of 2 hours promoting your business through your own business website, then within a few months it will double and triple your customers.
That’s why I recommend a website for each business that existed in this world to make the business big and win in the business competition.