Freelancers should focus to create a profile that looks professional and helps to get clients. The blueprint of a freelancer’s success and failure is mostly decided by his profile. A well-made profile of freelancers attracts more clients and projects. While poorly made freelancing profile will create more distance between clients and freelancers.
As you know freelancing websites give high preference to the freelancer’s profile. Profile and portfolio are often the deciding factors for many clients while selecting the best remote workers.
You can make a mark in the freelance market based on your profile alone, even if you’re a fresher.
So let’s look at how you can represent yourself through a profile on freelancing platforms or Website
Powerful Tips to create an attractive and professional profile on Freelancing Platforms and website:
1. Focus on Profile Title:
The first thing you will be required to write is the title of your profile. This should match the skills and expertise you have and the client should be able to understand easily who you are and what exactly you do. Let’s say you are into designing or developing websites and you have experience of around 3 to 4 years. So the title that will suit your profile can be a Website designer/developer with 4+ years of experience.
It is not certain that you will be able to find the perfect title for yourself in the first attempt. This is especially true if you are a person of varied talents and can do a lot of things for your clients. So you can modify your title with time, experience, and current market demand. For instance, if you have kept your title as “website designer with 4+ years of experience” but you are not able to land a project despite sending 10-12 proposals, your title can be the reason behind it. You will have to reinvent yourself, your title, and what you can do to meet the market demands of the time.
2. The description is the next big thing in Freelance Profile:
Besides your profile title, your profile description is an integral part of your profile. Hence you should highlight your skills and experience in the description, clearly listing the things that you are an expert in. Make sure that your profile description should explain and justify your title. Taking the same example of a web designer with 4+ years of experience, you should mention your expertise in HTML5, CSS, PHP, Adobe Photoshop, Keyword research, SEO, the website you’ve worked on including your own and other related experience, etc. It shouldn’t be that your profile title is web designer whereas your profile description is sales manager. Keep it relevant and to the point.
3. Samples/Portfolio/ to get interested in you by clients:
After writing your description, you can upload screenshots of your earlier work samples and add testimonials that show your work in a good light. Almost all the freelancing websites give you this facility so you should make use of it to highlight your strong points. Some websites like Upwork also allow you to give customized your profile or specialized profiles based on the skills, knowledge, and subject matter related to you. So you should also try to get a good score on these tests to prove your capability in your field. Furthermore, you should also add your previous employment history and qualifications in the profile description.
4. Price your services appropriately: Won’t charge or set to high or too less: Make it balance:
One of the most important things that every freelancer must do after this, is to set an appropriate price for the services he renders. For example, you can set your charges at $5 Per hour for content writing, $100 for designing a logo, or $500 for making an e-commerce website. Never undervalue yourself beyond a limit to get more clients. It just shows desperation and erodes the market value.
Always keep the asking price for your skills and services in proportion to the time you will have to spend working on it and on the scale of the project assigned. Quote a higher price for a large and complex project and quote a lower price for a simple and short project. Whatever rates you decide to quote, explain to the client why you are asking for it and also explain the benefits he will get from working with you.
5. Add professional-looking profile photo:
Your Profile photo is also an important feature that can make or break a deal. Keep it professional and simple without any flashy editing and single color background. It should look like you are a professional (website designer, content writer, etc.) who is ready to work on a project.
There are some freelancing websites such as Upwork that don’t allow you to add your personal contact information, but there are several others that allow you so you should add these details where you can as it builds trust with the client. Freelancing sites are notorious for changing their policies, terms, and conditions frequently, so you should read these conditions set by them and remain updated about any changes in them.
You can use the tips given above to make an impressive profile on freelancing websites. Also, you can use suggestions from other experienced freelancers to make your profile better. But the most important tip of all is that your profile title, description, and portfolio, etc. should be in sync with what your client is looking for. If you are a website designer you should be aware of what questions your client may ask you, what confusions he is likely to have and you should be prepared to answer these satisfactorily so that the client trusts you with his work. Once you know all these things, you can prepare your profile in such a way that most of the client’s questions are answered automatically without any confusion.
I know that when someone makes a freelancing profile for the first time, it won’t be 100% perfect. It improves with time and experience. You can analyze other freelancer’s profiles that are in the same field as yours and modify your profile after getting some ideas about why he or she may be getting more clients than others.
One of the most crucial points that need to be noted here is that you should only mention what you are and what you can do. Do not try to impress clients by writing things that are not true, do not copy from other freelancer’s profile since it will hurt your image instantly and you may even get banned. Write with sincerity and honesty.
Do not use unnecessary words while describing things and stick to writing to-the-point information. Your profile description shouldn’t be overstuffed with generic information and it shouldn’t be lacking anything important either. In other words, it shouldn’t be too long or too short.
Your profile is your primary weapon here and you should keep it sharp and ready for action. Try to keep a balance in the tone you are using, it shouldn’t be too technical and it shouldn’t be too philosophical either. Use your knowledge and common sense in equal proportions while making a profile.