In a digital marketing course, you learn about WordPress, website creation, and website builders.
There are different ways to build a website, but just knowing about them and watching a few videos won’t make you proficient in website creation.
Simply writing notes on how to create a website or studying a few website-related interview questions isn’t enough. That is fine, but it’s not sufficient.
The real thing you need to do is to create your own WordPress site to learn WordPress. I’m not saying you need to build a large portal or complex website right away—that can come later.
Just start by creating a blog website in WordPress. Building a blog is the easiest and fastest way to learn website creation.
In this blog website, you should create the following pages:
- About Me: A page about yourself.
- Services: A page detailing the services you plan to offer as a professional or freelancer.
- Blog: A section where you share your personal insights, observations, ideas, and learnings related to digital marketing.
- Experience/Portfolio: Add all of your social media pages/YouTube videos links/works/assignments.
- Contact: A page where companies or individuals can reach out to you.
How does creating a website will help you in learning?
Your personal website is proof of your knowledge in website creation. It should be as well-crafted as possible, but creating an effective and high-quality WordPress website takes time. While building a blog website, you will learn the following:
- How to purchase a domain and hosting.
- How to install and configure WordPress.
- The role and use of cPanel.
- How to research, install, and customize themes, including demo content.
- How to use various plugins, such as those for SEO, backups, caching, page builders, and more.
- How to work with Google Search Console, Bing Webmaster Tools, sitemaps, .htaccess files, robots.txt files, and more.
- The basics of search engine optimization, including keyword research, page speed, content writing, and other key concepts.
- How to use Google Analytics 4, heatmaps, website performance tracking, user behaviour analysis, and other tracking tools.
Learning and applying all the above will take time. But you should start doing it while doing digital marketing course. You can do numerous Google searches, ask as many questions from your trainer, watch videos, and gradually develop the ability to think critically and start solving small and large technical problems related to WordPress website.
All these WordPress skills are in demand by small businesses, companies, organizations, and especially digital marketing agencies that often have various WordPress projects and tasks.
This process will not only help you gain knowledge and experience in website creation but also make you a strong candidate for the job and freelance projects.
Following are the benefits of having a blog website as a digital marketing beginners or students
- Website demonstrates your practical experience in website creation, SEO, and content marketing.
- Having a website, allows you to apply classroom knowledge in real-world scenarios, reinforcing your skills.
- Website will increase your digital presence and can attract job offers or freelance opportunities through your blog’s reach.
- This shows your proactive effort and dedication to your field, making you stand out to employers.
- This will also work as portfolio and experience with this example of your work and expertise can help potential employers to identify and select you for the job role.
Long-term benefits: While working a job, you can continue writing and publishing new content on your blog. As you improve its traffic and content quality, you may be able to monetize the blog, turning it into a part-time income source—or even a full-time one in the future.
Related Post: What benefits students will get from creating their own website?
Where do I create my website on WordPress.com or through WordPress.org?
WordPress.com is a hosted platform that simplifies website creation with built-in hosting and user-friendly tools. It offers a range of themes and customization options, making it easy for beginners to set up and manage their sites. However, it has limitations in customization. You can also get a free plan, but to create professional looking website you need to buy paid plan.
On the other hand, using WordPress content management software that you can download from wordpress.org requires you to purchase a domain and hosting, after which you’ll need to install and configure WordPress yourself. The rest of the process is similar. But having self-hosted WordPress website provide you more flexibility and customization capabilities.
So, I recommend that all digital marketing students create their own self-hosted website in WordPress during their digital marketing training course. And on their own.
You can learn more about the differences and which option might be best for you here:
Pros and Cons of using WordPress for website building
What’s Better for Website: WordPress.Org or WordPress.Com
How much does it cost?
The cost of creating a self-hosted website depends on several factors, such as the hosting plan, themes, and plugins you choose. If you opt for all premium options, the cost will be higher, which might not be affordable for all students.
However, you can utilize the power of free WordPress themes and plugins. In that case you just must pay for domain and hosting renewal each year, the cost can be around $100 to $150. That is, it.
Even you can use Free WordPress hosting services to start a blog for practice and experiment.
What after creating website?
After creating your blog website, the next step is to start gaining traffic. By doing this, you will learn about SEO, content marketing/writing, copywriting, and various types of SEO.
The advantages of having your own website include the ability to implement best SEO practices directly. As you learn about content writing, you can create and publish content on your blog. When you learn about on-page SEO in class, you can apply those techniques practically. Similarly, as you learn about backlinks, you can practically implement and experiment with them.
Your website will become a lab for experimentation. Whether you’re learning about content blogging, AdSense, affiliate marketing, email marketing, online advertising, or social media marketing, you can apply these lessons to increase traffic to your website and improve conversions.
Before you find or secure a job as a digital marketer, let digital marketing work for you first. By seeing the results of digital marketing firsthand, you can confidently apply for high-paying jobs and projects, as you will have tangible proof of your skills and effectiveness.
Digital Marketing is not just for small businesses but it is for everyone. Those act gain benefits.
How you can do it?
Now that you have a clear roadmap for creating your own blog website, it’s time to take action. Start by choosing a niche that aligns with your interests and expertise, and then proceed with buying a domain and hosting. Installing WordPress is your next step, followed by setting up your blog and adding essential pages.
Remember, the real learning happens when you actively build and manage your site. Use this opportunity to apply SEO techniques, content marketing strategies, and other digital marketing skills you’ve learned. Your blog will serve as both a portfolio and a practice ground, allowing you to experiment with different strategies and tools.
Don’t wait for a job to start applying your knowledge—let your blog be a testament to your skills and a platform to showcase your capabilities. By effectively using digital marketing techniques on your own site, you’ll gain valuable experience and build confidence.
Start today, and turn your blog into a powerful tool for learning and professional growth. Your future career as a digital marketer will benefit greatly from the hands-on experience and commercial results you achieve. Take charge of your learning and create a blog that stands out from the crowd, making you the ideal candidate for the job.
In future posts, you’ll discover insights on building a social media presence, creating a YouTube channel, and much more. Bookmark this site and follow us on social media to stay updated. We’re dedicated to helping digital marketing beginners grow and thrive!
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