Getting regular customers is important to increase revenue and grow business. To do it quickly mostly use online advertising. But each time to generate leads you have to pay the advertising platforms and company.
So, the profit and margin stay stable for many years. This way, you always have to pay for leads.
You need to invest money to build your brand, get more followers, and free traffic from search engines. So that you will get customers without paid advertising. But most small business owners ignore or do not understand the power of content marketing, and blogging.
Ignoring blogging only because it’s a long-term strategy or harder I don’t think it’s a good business decision.
Today, you can see any SaaS company, hosting company, online store, theme sellers, plugin developer, marketers, and almost all types of businesses leading in the market doing blogging on the website.
They are leaders in the business because of their decision and knowledge about content marketing. Content marketing is a free method to attract potential customers or audiences or leads to your website.
Blog posts related to products, pain points of customers, and their goals and dreams work best for the business. For example, a company selling hosting packages, and publishing a blog post on how to set up a WordPress blog website. They are publishing posts on “how to get started in blogging”.
Why they are blogging on their website?
It’s because they want to get people to their website organically from search engines and social media.
They want to educate and help the people. In return, those who find it useful will explore their products and services. And buy their product and services.
Blogging gets people back to your website again and again for a new solution. This will increase the trust of people in your brand, product, and services. You will be able to build long-term relationships by inviting them to join your newsletter, email subscription, and social media. Whenever you publish new blog posts they will visit it and in the process, you will be able to introduce your new product and services.
Businesses are blogging on their websites for years and if not started yet, then you’re missing the opportunity to generate leads without investing money in advertising.
To generate leads you have to pay each time for the advertising. But in blogging, you have to invest your time, effort, and money (If hire a professional blogger) once and it pays you forever. Blogging and content marketing provides compounding benefits for the business. And I don’t think you want to ignore this fact.