Website heatmap tools are used to track user behavior and record visitor sessions. Heatmaps tools automatically generate data about users’/visitors’ behaviors, sessions, interactions, clicks, and scrolls. With the use heatmapping tools you can find the spots and opportunities to increase traffic, conversion and business.
Website data analysis helps in increasing Business intelligence, website traffic, search engine ranks, conversion rate, user experience, sales, and growing business. Read More: Top 3 basic uses of data
It’s similar to google analytics but has more advanced features like heatmaps and video recording. Heatmaps tools are not alternatives to Google Analytics, but give you more analytical power and ease of understanding your website visitors or users’ behavior.
Top 3 Uses of Heat Maps that you can utilize to grow your Business:
1. Decrease the Bounce Rate on Blog Posts:
Heatmaps tools such as Microsoft Clarity heatmap provide you the option to spot the area where the most percentage of users clicked and scrolled. Heatmap tools such as Microsoft Clarity heatmap provide you the option to spot the area where the most percentage of users click and scroll. You can use that place in your post to insert another or related blog post to decrease the bounce rate.
And then bounce rate get decreased and it will increase the average time spent by users on that particular post. This will help you to get your blog post to rank higher on search engines. And this also helps the reader to learn more deeply about the content. So, one of the uses of the website heatmap tool is to decrease the bounce rate in blog posts. Please see the below image for an example.
For example, the above image is generated by Microsoft Clarity heatmap. I expect you can see clearly that this area got good attention from the readers.
Now if any of your blog posts get a high bounce rate, then you place related post links in the area where high % users are reading or clicking.
Having links in this area, get the attention of the users or readers, and there is a high possibility that they will click. And this way your blog posts’ bounce rate will get decreased.
You can spot 2 to 3 areas to insert links in 1000 words blog posts, where users are most attentive or reading.
Case study: How Brand24 increased conversions by nearly 300% with a few small changes
2. Increase session duration and decrease the exit percentage:
One of the uses of heatmap is to increase session duration and decrease the exit rate and get more conversions or leads on a landing page or through a blog post.
When visitors land on your website pages or posts, it’s important for you to know what they did before exiting. Having knowledge about this data and information is very important for you such as:
- You will get proof of your content quality.
- You will understand website visitors’ journey before conversion or exit.
- You can improve your content so that visitors go deeper into the sales funnel or to the submit or subscribe or buy button.
- You can see on which step, they leave the sales to funnel or landing page or post. Such as after reading 1st paragraph or after the subheading or after submit button.
This information is very important so that you know at least what is good that you’re doing or what needs to be improved.
This way you will be able to build a complete checklist for staff or management or clients to follow more effective processes that increase conversion, sales, and user actions on the landing pages.
Whatever you’re doing on your website is for your customers. But if you don’t know what they are liking or whatnot or what prevents them from conversion then how you will improve that and grow your business?
That’s another use of heatmaps business intelligence tool in which you can see visitors’ or users’ behaviors in a video or like a video tutorial and also through a heat map.
The more you will be able to learn when you use heatmaps data analytics tools on your website.
3. Improve UI and UX:
In order to improve traffic and revenue, Website responsiveness, speed, and high-quality user experience are important. But until you do not have data about your current design, content, and functions performance, you will not many options for growth and improvements.
That’s how heatmap website analytics tools help you to improve user interface and user experience.
With the use of the Heatmap tool, you can test your current website design, content, menus, and overall experience based on the user devices, browsers, locations, traffic sources, and sessions.
Case study for example Hotjar enabled DashThis to increase customer satisfaction by 140%
Website heatmap tools best basic practices:
1. Test landing pages in real time on google ads campaign to increase conversion rate.
2. Test different types of offers by placing them on the sidebar and after content as per the user info and scrolling depth area.
3. Place your offer on a higher attention area where users are most interested such as above the fold.
4. Test users click on the Navigation bar menus. So that you can find out what users are actually interested in learning or reading more when they visit the landing page or blog post or home page.
5. You can integrate Google Analytics with Heatmaps to get more deep insights and data about users.
6. Find out the difference in mobile/tablet/desktop user behaviors such as if the page or post session duration is higher or the bounce rate is lower when someone land from the Bing search engine then put more effort, money, and time to promote and market your website and business on Bing.
7. Check the scrolling depth so that you know how well is content is performing and what are those points where users are leaving the website. So that you can add images, links, offers, popup, case studies, customer support option, and any other thing that engage the visitor.
8. Filter data and segment it based on user information and performance and then generate the report. So that your team or client can plan their future marketing and business development strategies effectively and reduce the wastage of the advertising budget.
Website heatmap analytics tools cases studies:
You can improve and increase your website data analytics skills and heatmap uses and strategies by reading these case studies:
Top 5 Heatmaps tools:
These are popular more than website heatmaps and business intelligence tools. Best for bloggers, affiliate marketers, digital marketing, SEO, web development agencies and small business owners, and eCommerce companies:
Microsoft clarity – Free Heatmaps & Session Recordings.
Hotjar: Website Heatmaps & Behavior Analytics Tools
Attention insight Heatmaps – AI-driven pre-launch Analytics. Best for eCommerce and small business Owners.
Howuku – Website heatmap and behaviors analytics tools
Crazy Egg: Optimization, Heatmaps, Recordings, Surveys & A/B Testing
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