What does it mean to use page builder in WordPress?


WordPress Page builders make it easy for you to create, edit and publish professionally-looking websites and landing pages with simple drag and drop options without writing HTML, CSS, and JavaScript code.

WordPress websites mostly depend on plugins for dynamic and advanced functionality such as for memberships, social media sharing, contact forms, popups, payment gateway, inventory, tracking, eCommerce, SEO, etc. features you have to install and integrate third-party plugins.

WordPress Page builders are one of those plugins that help in the creation of various types of landing pages that are needed in the website such as home pages, lead generation pages, product pages, contact pages, service pages, and various others.

The basic feature in most of the useful plugins are free, but for advanced and premium features and functions you have to pay money.

Page builder plugins are software and web application code. When you install and activate the plugin then the functionality of that plugin gets into the work on the WordPress website.

Page builder plugins are created with the vision or mission to let anyone can create, design, edit, customize and launch beautiful websites and landing pages just with the use of drag n drop options like you can create a table in Word application without code.

WordPress plugins are created with the use of PHP, JavaScript, Ajax, MySQL, Postgre SQL etc. programming and database technologies and data APIs.

WordPress plugins are created by individuals, programmers, and companies to help WordPress users and those who want to build and run websites without the knowledge of coding.

Not all have time to learn website building and programming languages, especially small business owners. They want the quickest and lowest cost methods to grow their business online. And in which they can control and access various technical parts of their business without coding or advanced website design knowledge.

That’s the reason most people use website-building platforms such as WordPress. Billions of websites are built using WordPress. But WordPress open-source software is not enough to build a successful online business. It’s open-source means you don’t have to pay money for it. You can build a basic business and eCommerce website. But if you want to make it more professional, dynamic, user-friendly, responsive, and search engine optimized with great user experience then you have to use WordPress plugins.

Learn more: Ecommerce Website SEO Best Practices: WordPress

Top 5 WordPress Page builder:

There are WordPress website page builders that you can use to build dynamic web pages, business, and eCommerce websites. Some of the bests are below:

  1. Elementor
  2. Brizy builder
  3. Beaver page builder
  4. Page Builder by SiteOrigin
  5. Page Builder for Gutenberg Editor

The benefit of using WordPress Page Builder:

  • With a simple use drag and drop option, you can create beautiful and technical SEO-optimized landing pages in quick time.
  • You will get pre-designed landing and sales pages for ideas and inspiration that you can use, edit or replace with your own content.
  • You can add dynamic functionality and responsive layout, blocks that make it really easy and less time-consuming to create and add any type of layout for content on the pages.

Drawbacks with page builders:

  • With too many dynamic structures, content editions on the page make it slow to load.
  • For advanced functionality, you have to use premium plugins. It’s a recurring cost for the business. If the page is created with a premium page builder but does not help the business to increase sales and revenue.
  • You cannot implement your own website design creativity on the page. You have only those limited options that page builder provides.

Is it beneficial to buy the Pro plan of Page Builder?

Yes, it’s very important if you’re not able to create the pages with a free or basic page builder plan. If you’re providing WordPress landing page builder services or WordPress website building services then you can use premium WordPress page builder. For small businesses, you can also create beautiful pages just with the free page builder option. But if you really want a professional-looking business and eCommerce website, with a higher conversion rate, and lower bounce rate then you can use pro- page builder plans.

Explore: Why do you need at least one landing page on your website?

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